In the world of banking the future is all anyone talks about. As a challenger brand, Simpli challenged that notion with a philosophy of living for the here and now: “Start Your Engines.” We created a bold new visual identity, a 60-second hero spot, 30-second cutdowns, and supported it with digital, social, and OOH, across countless cultural markets in Canada, including partnerships with key cultural influencers Jamie Pandit, Zehra Allibhai, and Abby Albino. Turns out, banking on the now is the future, ironically.

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